BLACK GOLD

Full Scope Data-Driven Marketing,
Digital Advertising & Creative Design

This is a jam-packed lead generation retainer, designed for active brand awareness and stimulating new opportunities. If you're seeking additional market share through a well-balanced and comprehensive marketing strategy this is where the magic starts.

Comprehensive Brand Building and Upgrade
Search Engine Optimization (SEO)
Pay Per Click Google Advertising (PPC)
Social Media Marketing (Brand Focused)
Strategic Consulting, Planning & Mapping
Strategic Marketing Workshops
High-Impact Headline Writing
Body Content Copywriting & Editing
Strategic Brand Messaging
Competitive Research
Creative Design Services
Email Marketing
Print management
Project management
Tracking and Adjusting

Brand Building & Upgrade

Create a high-profile brand that enhances your negotiating power, connects with audience trigger points, adds personality and likability, outclasses competitors, and gets more people interacting with your company, products, and services.

Search Engine Optimization (SEO)

If you can't be found on the internet for a common search term or product/service search, you might be missing many sales opportunities. Search Engine Optimization (SEO) is the process of helping you get found on Google and Bing for searches that are relevant to you. Here are some of the SEO services we provide:

High-Impact Brand Messaging
Style Guides & Standards Integration
Strategic Branding Workshops
Target Market Contact Strategies
Strategic Positioning For Each Market
Research & Competitor Evaluation
Game Changers and Brand Attributes Integration
Communications Planning
Branded Company & Campaign Taglines
Branded Company & Campaign Slogans
Brand Mission, Values, & Vision
Brand Pledge & Promise
Branded Marketing Materials
Integrating Branded Graphic Elements & Emblems
Integrating Branded Backgrounds, Headers & Footers

Keyword Research and Analysis
Technical Website Optimization Edits
Title Tags, Description Tags, Keyword Tags
Website content tweaks (headlines, body text, etc.)
Link Building, Link Audits, and Management
Keyword Research and Analysis
Cometitive Research
Google Penalty Checks
High-Authority Guest Posting
SEO Blog Writing
Directory Citation Building
Automated Review Systems
Google Maps & Google My Business Updates
Reports & Analysis

Pay Per Click Advertising (PPC)

Pay Per Click Advertising (PPC) allows you to display Google ads related to a search term or keyword to drive traffic to your website. It's a great marketing tool that can target audiences that you otherwise might not get in front of. Here are the PPC services we offer:

Full campaign creation and initial optimization
Ad-group creation with keyword breakdowns
Ad copy creation and optimization
Experiment with keyword match types
Extract and add negative keywords
Monitor poor preforming keywords
Manual adjustments for top performers
Rotate structured snippets
Make sure there is 3 adverts per ad-group
Split larger Adwords groups into smaller ones
Retargeting Set Up and Monitoring
Design High Impact Visual Retargeting Ads
Monitor Budgets and Clicks

Social Media Marketing

Social Media Marketing is very important for a balanced marketing strategy. Your customers and your competition are on social media. You can improve brand loyalty, brand awareness, click-throughs to your website, and customers are more receptive to your voice on social media than they are on your website.

Marketing Strategy Development
High Engagement Competitive Analysis
Set Up & Design Social Pages
Adopt Trending Content
Monthly Account Administration
Daily Profile Monitoring
Daily responding to comments
Multiple posts and interactions per week
Personalized hashtags in each post
Managing contests and special campaigns
Creative Personality Oriented Content
Photo and video management
Boosting Followers and Visibility
Tracking and Reporting

Creative Design Services

Our custom creative design services are regarded at the highest level. From ad campaigns to direct mail and beyond, we design high-impact visuals mixed with engaging content to create a "wow" factor. Here are some of the services we include:

Postcards and Mailers
Flyers and Sell Sheets
Newsletters and Email Blasts
Presentations & Slide Decks
Brochures
Web page and landing page designs (no programming)
Corporate ID
Tradeshow Banners & Signs
Digital Banner Ads
Package Design

Custom Email Marketing

Email marketing is one of the most effective ways to drive traffic to your website and build leads. If you target the right audiences with a powerful message and a powerful call-to-action, you can increase engagement on your website and ultimately drive sales.

Plan & execute monthly email marketing campaigns
Design eblast templates for campaigns (News, Events)
Program and code Eblasts for all email browsers
Purchase and input prospect Lists
Track open rates and click-through data
Update website to match eblast announcements
Schedule follow-up emails
Tweak and re-tweak emails based on data
Search photo banks for appropriate images
Create appealing call-to-actions

Website Design & Development

Your website is a critical component of your marketing. If your website does not create a "Wow" response you might be losing business opportunities. Your website needs to look as dynamic as your business is, and it needs to be coded cleanly for Google to give you a good ranking. In addition, marketing savvy needs to be employed to emotionally connect with your audience.

Website Planning and Mapping
UX/UI Interactive Wireframes
Creative Direction (Photography, Videos, Design
Clean Custom WordPress Programming
Mobile Responsive & Fluid Design
Dynamic Interactive Animation
E-Commerce Shopping Systems
Google Friendly URLs & Configuration
Speed Testing and Optimization
Post Launch Testing and Tweaking

Website Maintenance and Updates

Websites require maintenance to stay up-to-date, secure, and fully functional. Website plug-ins are targets for viruses and malware. If they are not kept up-to-date, they are vulnerable and you could lose your entire site, or portions of it. This package provides regular updates, scanning, backups, fixes, and support for your website so it won't lose Google ranking or be blacklisted.

Full site & database backup four times per month
Security updates
Scan for malware & viruses
Performance speed optimization & tracking
High-priority support
Scan & fix broken links
Update template theme
Web form testing
Update sitemap.xml & robots.txt
Analytics monitoring

With The Black Gold Retainer

We will strategically advise on the following:

How to align your marketing efforts with your goals

What marketing efforts will work for your business and what won’t

How to outclass your competitors

How to connect with audience trigger points

How to have your clients purchase from you more often

How to have your clients spend more per transaction

How to develop customer loyalty in specific steps

How to have your clients refer your business effectively and gladly do your marketing for you

What types of messaging and marketing materials will be most effective for you

Call-to-actions, promotions, and brand voice

How to regain past clients

And much more...